Curriculum Vitae
Caroline Andrews - An imaginative, versatile, creative Graphic Designer
• 20+ years experience of working in busy, successful design environments.
• Uses initiative and enthusiasm to achieve positive results.
• Thorough understanding of print production and product development stages.
• Good communication and interaction with people at all levels.
• Excellent written and verbal English language skills and attention to detail.
• Well organised and adaptable, can manage several simultaneous projects.
• Has the ability to work well in a team environment and to motivate others with ideas.
• Optimistic, dedicated and ready for new challenges...
Mobile: +44 (0) 7415 208939
E-mail: caz@kurvcreative.com
Web: www.kurvcreative.com
Employment History:
Kurv Creative 2018 – present
Freelance Senior Creative Graphic Designer & Artworker
Responsibilities:
• Working with small start-up businesses, multi-national companies and design agencies specialising in
innovative FMCG product design, eye-catching packaging and in-store POS.
Kokomo Studio 2014 – 2018
An award winning market leader in licensed toiletries in both Health & Beauty and Seasonal Gift Sectors. Renowned for designing innovative products for children, teenagers and adults in some of the most exciting brands available.
Senior Creative Graphic Designer & Artworker
Responsibilities:
• To work within a small studio team, engaging with other designers, the Product Development Team
and Creative Director.
• To be an imaginative, lateral thinker and demonstrate creativity.
• To design innovative products and stylish packaging within the constraints of licensor style guides,
production time scales and development costings.
• To create concept visuals, mood boards and prototypes for sales presentations and licensor approval.
• To have an awareness of popular culture, style trends and think outside the box.
• To understand the print process and to have knowledge of production manufacturing techniques and
finishes, such as 3D plastic tooling, labelling techniques and QA product testing requirements.
• To create and distribute accurate print-ready artwork to Far East suppliers within tight deadlines for
production schedules.
• To liaise with multi-national brand licensing companies such as EOne, Hasbro, Mattel and Nickleodeon
and build long term successful working partnerships.
Major Achievements:
• Commended by Creative Director for innovative design concepts and project delivery turnaround.
• Becoming proficient in Word Press to develop and maintain the Kokomo Studio Website.
• Designing and maintaining all Kokomo Studio Sales Presenter Catalogues 2014-2018.
• Responsible for creating and managing content of the Kokomo Studio YouTube channel.
Freelance Creative Graphic Designer & Artworker 2009 – 2014
Responsibilities:
• Working with design agencies specialising in brand creation and development, creating innovative
FMCG products, packaging designs and marketing materials.
Grosvenor (a division of Hasbro UK Ltd) 1997 - 2008
A Health and Beauty company that specialised in licensed toiletries, cosmetics, gifting and accessories.
Graphic Designer & Artworker
Responsibilities:
• To work within a studio team of 8 creative people, engaging with other designers, Studio Manager
and Creative Director.
• To be an imaginative, lateral thinker and demonstrate creativity.
• Have an awareness of popular culture and style trends.
• Create concept visuals, mood boards and prototypes for presentations and for licensor approval.
• To design innovative products and eye-catching packaging within the constraints of licensor style guides,
production time scales and development costings.
• To design in-store POS/FSDU’s and to have a flair for visual merchandising display techniques.
• To understand the print process and to be aware of product manufacturing techniques and finishes.
• To create and distribute accurate print-ready artwork for all products and packaging to Far East suppliers
within tight deadlines for production schedules.
Major Achievements:
• Commended by Creative Director for project delivery turnaround and general work efficiency.
• My design concepts personally chosen by Gok Wan and Channel 4 as the preferred style for the creation
of the ‘How to Look Good Naked' 2009 Toiletry Range.
• Responsible for client liaison with Mattel Inc. during the design process of Barbie 2008-9 Toiletry Range.
• Appointed lead designer for the Playboy 2008 Toiletry Range - from concept through to finished artwork.
• Responsible for design and artwork of all brands of licensed character hair accessories from 1998 – 2005.
Madge Networks Ltd 1996 - 1997
An originator of network management software including ATM, Ethernet, ISDN and high-speed token ring technology.
Graphic Designer
Responsibilities:
• Successfully made the transition from University to working life in a busy professional design department,
gained further knowledge of the print/production process and engaged with new colleagues.
• Worked alongside the senior designer and marketing manager to create internal and external corporate
literature, packaging design, catalogue sheets, promotional material and sales incentive brochures.
Education:
• 1993 to 1996 - University of Portsmouth - BA (Hons) in Art, Design & Media - specialising in Typography
• 1991 to 1993 - The Royal School, Bath - 3 A-Levels in Art, French and German
Software skills:
• Adobe Photoshop CC
• Adobe Illustrator CC
• Adobe InDesign CC
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Excel
• WordPress
• Wix
Hobbies and Interests:
I enjoy being inspired by all types of art, history and design. I love interior design, architecture, gardening and being in the great outdoors with my family. I have a great sense of humour and love to socialise, dance and
listen to live music.
• References available upon request