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Saint Valentines Liquorice Company are innovators of liquorice confectionery and liquorice related products. 

I was tasked with improving and applying the existing brand elements to create the new packaging. The quirky fonts, icons, trivia plus my art direction for the liquorice photography make the packaging and brand memorable and distinct from the competition.

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We enjoyed working with Caz on our new packaging as she brought fresh ideas and a sense of fun to the project. She has also successfully applied our brand onto Point of Sale and Christmas Gift items. The positive feedback we have from customers is great!

Erling McCracken, Director, Saint Valentine's Liquorice Company

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