Brand Licensing
The power of branded consumer products
Commercial Background
Before founding Kurv Creative, I spent 28 years working for Kokomo and Hasbro across brand licensing, consumer products and FMCG development, helping bring products to market for globally recognised brands and licensors.
Finding an experienced FMCG designer to work on new product development is crucial for a licensed brand owner as it directly impacts the quality and success of the licensed product.
I think like a brand owner and I'm aware of the creative challenges you face and I know how to solve them.
I know how to create eye-catching licensed product ranges and how to develop them into a finished product, ready for retail - AND all the steps in between from sampling, production and licensing approvals through to creating memorable pitches and impressing key retailers.
